Academy of Art University and eco-friendly wine producer, French Rabbit, challenged University students to create works of art, products, sculpture and fashion pieces inspired by and using the French Rabbit environmentally friendly packaging. Jean Charles Boisset, president of Boisset America, awarded scholarships to the winners of this challenge.
An exhibition of this project was on display until June 29th at the Academy of Art University Annual Spring Show, 601 Brannan Street in San Francisco.
Jean Charles Boisset, president of Sausalito-based Boisset America, and Dr. Elisa Stephens, president of Academy of Art University in San Francisco
For years, the Boisset family has been a leader in introducing sustainable, biodynamic and organic winemaking methods at all of its vineyards. With the launch of French Rabbit, Boisset and French Rabbit took things to the next level with the introduction of the “Tetra-Prisma” containers. 100% recyclable, the containers take less energy to produce, transport and recycle. They reduce packaging waste by 90% compared to glass bottles as well as reduce emissions and greenhouse gases during shipping. Imagine – 25 trucks of empty glass wine bottles is the same as one truck of empty French Rabbit cartons; once filled, three trucks of glass wine bottles is the same as one truck of French Rabbit. Since launching in July 2005, French Rabbit has saved over 4,400,000 pounds of greenhouse gas emissions, which is the equivalent to taking 146,600 cars of the road for one day or 400 off the road for one year.
The Best of Show French Rabbit Scholarship Award winning project was “Rabbit with a Green Heart” by Zachary Roberts, Michael Feeney and David Sekoll, all School of Fine Art Sculpture. The welded steel rod rabbit has panels made from the French Rabbit packaging and stands over 11 ½ feet tall. Through an empty panel, one can view a potted tree where the rabbit’s heart would be. This represents French Rabbit’s partnership with nonprofit America Forests, pledging to plant a tree for every four containers sold. To date, more than 35,000 trees have been planted.
Scholarship Award Winner: Rocket Ship by Stephan Krasner, School of Fine Art Sculpture.
The opening night of the Academy of Art University Annual Spring Show on May 24th was packed with a stellar crowd admiring the showcase of student work. Over 200 executives scouted talent and were on hand to give advice to graduating seniors including Disney, Pixar, DreamWorks, General Motors, ILM, Kodak, Nickelodeon, BMW, Mercedes Benz, MTV, CNN, Electronic Arts, McCann-Erickson, Ogilvy-Mather, BBDO, Insomniac Games, Sony, Activision, Warner Brothers, Mazda and Nissan, among others.
The School of Fashion premiered their French Rabbit creations at the April 27th graduation fashion show to an audience of over 1,500 guests. The show was produced three times equaling over 4,500 attendees including Mayor Gavin Newsom, former Mayor Willie Brown, Fashion designers Zac Posen, Loulou de la Falaise, Joe Haller and Ian Hannula of Nice Collective, as well as Wilkes Bashford, Maria Manetti Farrow, Gina Gallo, and executives from Macy’s, Saks Fifth Avenue and Nordstrom. Media in attendance included Robin Givhan of The Washington Post, Titti Matteoni of Italy’s leading Fashion magazine, Kimball Hastings of Teen Vogue, and editors from Womenswear Daily, San Francisco Chronicle, San Jose Mercury News, San Francisco magazine, and many others.
All dresses were created using the French Rabbit packaging and select looks were shipped to Bordeaux, France where French Rabbit will display them at Vinexpo, the world’s largest wine and spirits fair.
May 17th issue of SF IS.