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Betsey Johnson Store Opening on Grant Street

Betsey Johnson Store Opening on Grant Street

Betsey Girls Posing on a Betsey Johnson Motorcycle Outside

Betsey Girls Posing on a Betsey Johnson Motorcycle Outside

As the studly indie rock band, Mister Loveless jammed out behind a busy floral backdrop and bottles of pink champagne popped opened, there was no mistaking that this was indeed a Betsey Johnson Party. This past Saturday afternoon of tulle skirts, pink everything and an endless sea of screaming girls had a little something to do with the relocating of their longtime Geary Street store, and a lot to do with the fact that Betsey herself was attending the grand opening to meet fans and paint a mural outside.

Betsey chatting with an employee upstairs

Betsey chatting with an employee upstairs

As the store filled up far past what I’m sure is capacity, Betsey hung out upstairs while the crowd anxiously awaited her descent outside. To keep ecstatic fans pleased she periodically leaned over the balcony to wave, blow kisses, and toss out pink rose petals. Eventually she made her way down the staircase and through the mobs of young girls to just out front where she began spray painting a mural while onlookers shouted encouraging words.

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Betsey taking a break from painting to toast the crowd

The West Coast flagship store, which was previously located on Geary St, moved to a larger location just around the corner on 33 Grant Street. The new 2,000-square-foot space now has an upper level dedicated entirely to shoes and lingerie. While this may be a new location it is certainly not a new Betsey Johnson. The décor stayed true to her legendary aesthetic with vibrant, pink wallpaper, crazy zebra print carpeting and an adorably dressed staff. And even though Betsey might not be back to visit for a while, the new adorable space is certainly worth a visit on its own.

Betsey working on her mural

Betsey working on her mural

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Betsey Johnson employee Alex Lunt, enjoying herself at the party

An interior shot of the store

An interior shot of the store

A shot of the crowd from the upper level

A shot of the crowd from the upper level

A shopper checking out some merchandise

A shopper checking out some merchandise

Betsey making her way downstairs

Betsey making her way downstairs

An employee manning the jewelry counter

An employee manning the jewelry counter

A table of Champagne and Pink Roses

A table of Champagne and Pink Roses

Written By: Cortney Clift 


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