Monday Morning Photo

Photo courtesy of Bob Toy.

Happy Monday fashion students. For today’s edition of Monday Morning Photo, we’re directing your attention…well…to the mall. Earlier this spring, corporate management at Westfield Center San Francisco approached the School of Fashion’s Visual Merchandising students with a proposal to display their work in the retail windows on the fourth level of the mall’s 5th and Mission location.

Director of the School of Fashion, Simon Ungless, chose graduate design pieces from M.F.A. Knitwear Design student Jeanette Au, M.F.A. Men’s Wear Design student Dan Kim, and collaboration pieces from the collection of M.F.A. Fashion Design alumna Jie Jessie Liu and M.F.A. Textile Design alumna Tanja Milutinovic.

Russell Clower, Assistant Director of Visual Merchandising for the School of Fashion, lead select students (Joniffer Uson, B.F.A. Visual Merchandising, Hannah Cho, B.F.A. Fashion Merchandising, and Ji Young Yoon, M.F.A. Fashion Merchandising) in choosing a harmonious assortment of pale grey seamless papers to use as backdrops for each of the collection pieces featured. Students additionally had the opportunity to work with well known San Francisco interior design resource, The Richard Gervais Collection (www.richardgervaiscollection.com) who specializes in Southeast Asian Antiques. The students chose several early twentieth century Filipino sculptural pieces to act as complementary props to the window display.

In addition to designing the displays, another aspect the visual merchandising student team had to deal with was the amount of text that needed to be used to give biographical information about the graduate design student work on display. In order to minimize having too much text in the windows, QR codes with the Academy of Art University logo in the background were created to link viewers to each graduate design student’s bio. A QR code was additionally formatted for display on the window that links directly to yours truly….Fashion School Daily!

With a simplicity of presentation, the students’ set of three retail windows at Westfield Center San Francisco have created a showplace for the School of Fashion’s student work. The windows will be on display for the summer months on the 4th level of the mall, just outside of Bloomingdales’ dome entrance. Be sure to check them out!

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