OBEY the Style: Azalea Boutique Event

Azalea Boutique and OBEY Clothing hosted a shopping and mixer event in budding SF fashion hot-spot Hayes Valley.

Azalea Boutique and OBEY clothing totes given away to guests who purchased $50 or more of OBEY merchandise.

Azalea Boutique and OBEY clothing totes given away to guests who purchased $50 or more of OBEY merchandise.

On the evening of February 27th, Azalea Boutique and OBEY Clothing gathered a refreshingly varied group of some of the hippest, most stylish San Francisco socials to mix and mingle over a selection of brews provided by Firestone Beer and shop OBEY’s covetable streetwear.

An assortment of OBEY’s womenswear and menswear in Azalea Boutique.

An assortment of OBEY’s womenswear and menswear on display at Azalea Boutique.

Each guest was greeted at the door by Azalea’s warm staff, each of whom were dressed as though they belonged in a Tommy Ton street style photograph. OBEY’s own in-house DJs spun eclectic mixes of music for the night, which provided an even more welcoming environment for guests to settle in.

Guests mingling and shopping.

Guests mingling and shopping.

Not only were OBEY pieces available to shop, but Azalea’s well grouped selection of trend pieces were also available for guests to browse and buy. Diverse offerings ranged from cozy knits to printed soft pants and enticing accessories.

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Azalea employees and guests displaying the evening's prevalent style choice: menswear and menswear-inspired fashion.

Azalea employees and guests displaying the evening’s prevalent style choice: menswear and menswear-inspired fashion.

Although the store featured mainly womenswear items, the creative outfits of the male guests and the prevalence of menswear inspiration in women’s looks truly stood out. Guests’ styles were varied yet perfectly complementary; some favored traditional menswear tailoring, while others went for a more lax, streetwear-inspired looks.

A guest sporting an OBEY beanie at the event.

A guest sporting an OBEY beanie at the event.

The evening was a compilation of many major influences in style and expression. Through music, personal style and fashion, Azalea Boutique and OBEY Clothing created an open and encompassing environment for guests to soak in the newest trends, network a bit and enjoy the music and enjoy being immersed in fashion.

Azalea Boutique is looking for a buying intern! If you’d like gain valuable experience and work at one of San Francisco’s most fashion-forward boutiques, please contact agalloway@azaleasf.com for more information.

 

Written by Alexa Palacios, who also blogs at idressthereforeiamla.com and can be found on Instagram under IDressThereforeIAm 


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