Cathy Horyn intervewing Alexander McQueen Creative Director Sarah Burton. Photo Courtesy of Nowness.

Welcome back – we hope you are all looking forward to the Spring semester! As you begin your new classes and embark on exciting adventures, we want to remind you to let us know about all of the amazing things that you’re working on! If you have a class project that you’re really proud of, or something you’re working on outside of school, email us for a chance to be featured!

Additionally, we want to encourage all of our students to write for Fashion School Daily! Think of it as a platform to hone your skills and write about the exciting worlds of fashion, pop culture, San Francisco, New York, and beyond! If you dream of being the next Cathy Horyn, Suzy Menkes, or Hamish Bowles – this is your first step.

Please send any and all pitches to fashionschooldaily@gmail.com. Or, if you just want to send us your stories – and pictures – for consideration, you can do that too!

Looking forward to your submissions and good luck in the Spring Semester!

You can also keep up with the School of Fashion on Facebook and Twitter (@aaufashion).

Name: Kate Johnson

Where do you live? Walnut, IL

Area of study: MFA Fashion Journalism

Day job / occupation: Deposit Operations Officer at a local financial institution

What qualities do you most value in others?

Honesty, sincerity and openness.

Who are three of your favorite journalists or bloggers?

Bloggers Blair Eadie of Atlantic-Pacific and Emily Schuman of Cupcakes and Cashmere and journalist Maggie Bullock.

List a guilty pleasure: Twitter

What is your present state of mind?

Editorial. Much like a collection preparing for its runway debut or articles for next month’s publication, I currently have a lot of options running through my head. I am focused on evaluating those things that work best together, and how, to help me reach where I want to be.

What is your dream job?

Operating a well-read personal style blog and contributing to the fashion industry as a freelance journalist.

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Wear 2 Where is expanding rapidly and they need help! They are relaunching the website January 10, 2012 and are looking for some amazing student interns to help grow the business. This is an opportunity to gain valuable experience working with two dynamic women on a website combining travel, fashion and on line shopping. They write about where to go and what to wear for international and local destinations. Equally as important to their website is the element of humor and entertainment value!!!

Duties will include:

• Ability to market website through Social Media Facebook, Twitter, Google+
• IT Skills Sets required – Data Entry / Excel & Web Development
• Photo & Video Editing needed for Travel & Fashion videos
• Advertising /Marketing Experience to help develop marketing strategies
• Fashion Journalism – ability to write creative fashion articles
• Experience with Market Affiliates and Implementation for on line shopping
• Creative Fashion Styling Needed – Use of Photoshop for on line styling

They are looking for someone to start ASAP!!

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Students from Flore Morton’s styling class took to the streets of San Francisco for their inspiration – literally. Students Hannah Tutton, Diana Byrd, and Brie Sloan, and photographer Anthony Rogers, created an editorial influenced by the Occupy SF movement (with the help of the gorgeous Svetlana from FORD Models). They celebrate the bohemian chic style of the movement’s best-dressed recessionistas, who maintain their sartorial splendor through it all!

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Andrea Nieto

Marta Wendlinger’s Introduction to Fashion Journalism class had a seriously cool final project. We know it doesn’t seem like those words can go together, but we promise it’s true! For their final project, students were assigned “Edit Tests,” in which they had to create 5 pages of content from the ElleFashion section of Elle Magazine.

The best part about the project was that it allowed students to experiment with several different aspects of fashion journalism – from researching, writing and editing, to creating layouts, trend forecasting, and more. The final products were so amazing, we wanted to share a few with you!

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SF Indie Fashion is looking for media-savvy, style-hungry fashion journalism interns!!

If you love San Francisco, fashion, up-and-coming designers and online media – and preferably all of them at the same time – you might be just they’re we’re looking for. The SF Indie Fashion team is on the hunt for one or two amazing interns who want to dive into the local fashion scene, conduct interviews and cover events, take photographs and hone their journalism skills all while supporting a site devoted to the local, independent fashion community.

Ideally, you will:

• Have previous journalism and writing experience
• Be comfortable reporting on events and conducting in-person, phone and email interviews in a professional, timely manner
• Possess the time and ability to turn around a minimum of two or more assignments per week. Must be able to do this reliably.
• Live in San Francisco and able to attend local fashion events each week, usually in the evenings (being 21+ is a big help with this)
• Offer additional media skills, including previous video, photography, graphic design and/or social media and experience
• Have experience with or interest in learning wordpress or another blogging content management system
• Come to us with an interest in the role of small, local businesses and independent designers to the larger San Francisco fashion community

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Still in school and raring to write? 7×7 is looking for a few editorial interns to work at the magazine during the January – June semester. If you’re hip to what’s happening all over SF and are a student currently enrolled in classes, you could be a part of our team.

The Fine Print

Interns are part of a small editorial team and work very closely with staff. They are responsible for research, fact checking, writing, and some administrative tasks.

7×7 offers three internship cycles: January – June, June – September, September – December. The positions are unpaid and require a commitment of 15-20 hours/week. Internships can only be offered to students currently enrolled in classes who will receive course credit for this internship position.

They are looking for interns to start in early January – so apply now!

To Apply: Please email a resume and three relevant writing samples to editorialinterns@7×7.com.

Last night, Fashion School Daily had the pleasure of attending a spectacular event – the celebration of Hal Rubenstein’s new book, 100 Unforgettable Dresses. The soirée was hosted by Vanessa Getty and the Giorgio Armani store, where guests convened to toast the author and discuss the 100 Most Unforgettable Dresses. Well, maybe not all of them, but the author touched on quite a few.

Mrs. Getty began the discussion by asking the author what had inspired him to write this book – to which he had a surprising answer. Mr. Rubenstein had been approached by Rizzoli to create a book about 100 dresses, to which he replied, “No, that’s too boring.” But as the editor thought more about the book, he formed an idea that would allow him to write a book that was truly interesting, not just something that sits on your bookshelf and looks pretty. He explained, “I started out as a journalist, and that’s what I am at heart. I love fashion, but I love telling stories more.” It is this journalistic approach that makes the book so appealing, and sets it apart from its peers. Each dress in the book has a captivating story behind it, beautifully narrated and full of anecdotes and clever quips that only a fashion insider would know.

When asked, “What makes an unforgettable dress?” Rubenstein’s reply was threefold: “The right dress, on the right woman, at the right time.” He gave the example of Jennifer Lopez’s pivotal moment from the 2000 Grammys, when she wore the green Versace dress. It had been worn before by Amber Valetta at the Spring 2000 show and again by Donatella Versace at the Met Ball, without causing a stir. Yet, on the evening of the Grammy’s, J. Lo hit the trifecta – it was the right dress, she was the right woman, and it was the right time. The dress catapulted J. Lo into the spotlight and she never looked back.

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Read more…

Today’s edition of Instruct/Influence features Lorraine Sanders, a part-time instructor who teaches Fashion Journalism: Blogging. Lorraine writes her own blog, SF Indie Fashion, which has become a go-to source for learning about the brightest designers in the Bay Area, new boutiques in the area, and all of the amazing fashion events going on in the city. She has also worked as a copywriter, social media consultant, and journalist. Lorraine’s varied experience has given her a vast set of skills and wisdom, which we wanted to pass along to you!

You are the editor and founder of SF Indie Fashion, a website dedicated to local designers and boutiques. When did you first start the site and what inspired you to do so?

I started SF Indie Fashion six years ago after realizing that there wasn’t a site devoted to sharing news about the many small, independent apparel and accessories designers living and working in the Bay Area. In my work as a freelance journalist, I was constantly finding new, intriguing people making really cool, creative things that I was pretty sure others would like, too. But at the time, and things have certainly changed a bit on this front, there just wasn’t a place you could find out about new collections, trunk shows, local shopping events, fashion shows and launch parties. Local media were only covering a smidgeon of the information that was out there. So I created the site to have a place to share all the news I was collecting.

That’s the practical piece that led the site, but there’s also a more personal element to it. I am constantly energized and inspired by creative people and designers. I have a lot of respect for what they do and admire the intense devotion and work that goes into creating a successful, independent creative business. The San Francisco Bay Area is full of businesses like this, and they are really what brings the character and flavor to our town. Along those lines, I’m an advocate of being a more conscious consumer by knowing who is making what you’re wearing and putting your money towards something that betters society, supports the arts and improves the world around us. I think independent fashion is a great vehicle for achieving those goals.

People are obsessed with local food and its many benefits. I am kind of like that about independent fashion.

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Melody Chen; Academy 3D Animation Major

Style Point: Fluffy Vests

 Fuzzy Wuzzy was certainly one comfortable bear. You can feel the coziness creep in as piled knits fill the stores. Less fancy than fur the piled knits give off a simple laid-back feel, like lying on clouds; Cute, comfortable, conservative.

- Melle

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