L-R: Gabriel Yanez and Miguel Lopez, owners of Sui Generis {Ille} and {Illa}. Photo Courtesy of Russell Yip/The Chronicle.
For our latest Industry Interview, we sat down with Miguel Lopez, who owns, Sui Generis – a high-end consignment boutique, with his partner Gabriel Yanez. Brought together by their love of fashion, Miguel and Gabriel moved to the U.S. from Mexico in 2000, and tirelessly worked to turn their dream of owning a store into a reality. They now own two stores, Sui Generis {Ille} and Sui Generis {Illa}, for men and women respectively, and just opened their online shop. You can find amazing designer pieces from seasons past, those items you regret not buying the second they hit shop floors – and at a fraction of the cost. These gems, located in the Castro, are not to be missed!
What was your work experience prior to opening Sui Generis?
I moved to San Francisco in 2000, and at the time my first job was hosting at a restaurant in downtown. While I was working at the restaurant I walked by Max Mara, and there was a sign that said they were looking for a back-stock person. So I applied and got the job, and then started doing back-stock there. I worked my way up, six or eight months later I was working on the floor as an assistant to the manager. And then in less than a year I was selling on the floor, and I became one of the top sellers there.
I was then recruited by Ralph Lauren’s West Coast director to work in their store. I felt like it was a great opportunity to learn even more so I moved there, and became a senior seller within the first year and worked there for seven years. But the whole time I knew that eventually I wanted to have my own store in San Francisco, even before I moved here. It was all leading up to that, just trying to learn as much as I could.
And so during my last two years working at Ralph Lauren, my partner and I opened our first small store on Church Street.

Why did you and Gabriel decide to open a designer consignment and vintage store, as opposed to selling new merchandise?
One of the reasons was capital. While I was at Ralph Lauren, my partner Gabriel was working as a buyer, selling to a lot of the re-sale shops like Crossroads and Wasteland on upper Haight, and he was able to make his living from that. So he started learning a lot about vintage pieces and was finding some really great stuff that he kept and started collecting. So when we decided to open the store, he already had 500 pieces and that is what we opened the shop with, and it didn’t take a lot of investment.
When we first started out, it was more about finding the great pieces and bringing them to the city to have all in one place. And since then we have just grown and gone where the business has taken us.
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