(Photo Credit: NowFashion.com)

Some of the members from Beyond the Front Row, the School of Fashion’s student club, worked backstage at the Duckie Brown Spring/Summer ’12 show. The designers behind the line, Steven Cox and Daniel Silver, were guests of honor at the Academy of Art University’s Spring Graduation Fashion Show. One of our own students, Lisa Relth, was also an intern at Duckie over the summer. It was so much fun behind the scenes and the collection was amazing!

Follow the jump for some behind the scenes snap-shots! Read more…

Photo by Randy Brooke

Last week at our fashion show, members of Beyond the Front Row were ushers, Fashion Marketing students assisted with arranging press interviews with our special guests and a handful of students were dressers backstage — and for that, the School of Fashion would like to give each of you a big THANK YOU for all your help!

Academy of Art University’s fashion club Beyond the Front Row hosts a clothing drive to benefit the St. Vincent de Paul Society of San Francisco.

Here are the details:

WHERE: Sutter Street dorms
620 Sutter Street, lobby
655 Sutter Street, 6th floor lounge
825 Sutter Street, lobby

WHEN: Now through Sunday, May 22nd

HOW: Just leave your donations in the bins – it’s so easy!

Spring cleaning? Donate clothing, shoes, and accessories to Beyond the Front Row’s clothing drive to benefit the community programs led by the St. Vincent de Paul Society of San Francisco.

Every day the St. Vincent de Paul Society feeds, clothes, shelters and helps over 1,000 men, women and children, serving more than 75,000 individuals a year.

Please note: the donation of men’s shoes and/or clothing is especially needed.

As you may know, the dandy Patrick McDonald and author of Four Famous Dandies visited our school last week. Beyond the Front Row hosted the event that included a Q&A about with the pair moderated by instructors Hersha Steinbock and Dino-Ray Ramos. Check out some pictures from the event:

All photos by Bob Toy

Happening Now
Magical Elves, Inc., the production company behind such award-winning shows as Project Runway and Top Chef, is now casting Academy of Art University students for a TV Documentary Series. The show will follow selected students’ journey through the year ahead. Students were sent an email from the Academy directing them to submit auditions through this site, where you canalso find more information: http://www.auditionbooth.com/art-school-project

Friday, April 1
Beyond the Front Row hosts a Discussion/Q&A with style icon Patrick McDonald
79 New Montgomery Auditorium
3:30pm – 4:30pm
Beyond the Front Row welcomes Patrick McDonald for a discussion /Q&A about his fashionable experiences and iconic dandy style. Patrick has appeared in numerous publications including the books: “The Style Makers”, “American Fashion Menswear”, and most recently “Four Famous Dandies”. Patrick is a strong supporter of the University’s show during Mercedes-Benz Fashion Week and always has a front row seat! Jim Howard, illustrator of “Four Famous Dandies” paper doll book will also participate.
The discussion/Q&A will be moderated by Hersha Steinbock and Dino-Ray Ramos.

Wednesday, April 6 + Wednesday, April 27
Beyond the Front Row’s General Meetings
79 New Montgomery Theatre
7:00pm – 8:00pm
Where Style Meets Substance. Meet other members; learn about the club, the events, and opportunities to volunteer. All AAU students are welcome! Make sure you visit their Facebook (www.facebook.com/BeyondtheFrontRow)and Twitter (http://twitter.com/BeyondFrontRow) pages! Please feel free to email BeyondTheFrontRow@gmail.com with any questions!

Friday, April 15
Discarded to Divine preview
de Young Museum, Golden Gate Park
6:00pm – 8:30pm
Attend “Friday Nights at the de Young” and preview the fashions and home décor selected for this year’s Discarded to Divine to benefit the St. Vincent de Paul Society and their services to people battling poverty, homelessness, and domestic violence. The preview includes creations by School of Fashion students and alumni. Free. Open to the public.

Friday, April 15***CORRECTION*** Friday, April 22
New Generations Student Showcase
de Young Museum, Golden Gate Park
6:00pm – 8:30pm
New Generations Student Showcase presents the work of students from local universities, colleges, and art schools that respond to the theme “Where To? The Call of the Times.” Students from various disciplines will be exhibiting works of art, presenting live music performances, spoken word, and dance. The School of Fashion’s FSH 478 Editorial Styling class is also contributing to the event with a special display inspired by the current “Balenciaga and Spain“ exhibition at the de Young Museum. Free. Open to the public.

Thursday, April 28
Discarded to Divine
The Hall at St. Mary’s Cathedral, 1111 Gough Street
6:00pm – 10:00pm
Discarded to Divine features a collection of one-of-a-kind fashioncreations and exquisite home décor created from discarded clothing and materials. School of Fashion students and alumni participate each year. The event benefits the St. Vincent de Paul of San Francisco. For more information and to purchase tickets ($75-$250), visit www.discardedtodivine.org

Save the Dates for May:
Wednesday, May 4th 3:00pm (location TBD)
Gladys Perint Palmer will host a discussion/Q&A with School of Fashion Guests of Honor

Thursday, May 5th 3:00pm at 601 Brannan
University Friends and Family Fashion Show hosted by the School of Fashion. All welcome.

A last minute reminder…

WHAT? Beyond the Front Row General Meeting: Where Style Meets Substance. Meet other members; learn about the club, the events, and opportunities to volunteer. All AAU students are welcome!

WHEN? Tonight! 7 to 8 p.m., Wednesday, March 9, 2011 + Wednesday, March 30th

WHERE? 180 New Montgomery, Room 808

For more info email BeyondTheFrontRow@gmail.com or visit their Facebook page (www.facebook.com/BeyondtheFrontRow) and don’t forget to follow them on Twitter (twitter.com/BeyondFrontRow).

…and part of April.

Deadline Extended to March 14, 2011 + Cash Awards for 1st – 3rd Place

Call to for Student Submissions
de Young Museum’s New Generations Student Showcase
Public Programs at the de Young Museum invites you to submit a proposal of visual art, fashion, film, music, or performance art, for “Friday Nights at the de Young” on Friday, April 22, 2011. Members of the de Young Museum’s New Generations Student and Faculty Advisory Committee will jury the proposals.
Details are available at the School of Fashion office #700, 7th floor, 180 New Montgomery.
Deadline for applications: Monday, March 14, 2011
1st Place $300.00 2nd Place $150.00 3rd Place $75.00

Wednesday, March 9, 2011 + Wednesday, March 30th
Beyond the Front Row’s General Meetings
180 New Montgomery, Room 808
7:00pm – 8:00pm
Where Style Meets Substance. Meet other members; learn about the club, the events, and opportunities to volunteer. All AAU students are welcome!
Facebook www.facebook.com/BeyondtheFrontRow
Twitter twitter.com/BeyondFrontRow
Please feel free to email BeyondTheFrontRow@gmail.com with any questions!

March 17, 2011
Happy St. Patrick’s Day!

Monday, March 21- Friday, March 25
Spring Break – No Classes (YAY!)

Friday, April 1
Beyond the Front Row hosts a Discussion/Q&A with style icon Patrick McDonald
79 New Montgomery Auditorium
3:30pm – 4:30pm
Beyond the Front Row welcomes Patrick McDonald for a discussion /Q&A about his fashionable experiences and iconic dandy style. Patrick has appeared in numerous publications including the books: “The Style Makers”, “American Fashion Menswear”, and most recently “Four Famous Dandies”. Patrick is a strong supporter of the University’s show during Mercedes-Benz Fashion Week and always has a front row seat!
Jim Howard, illustrator of “Four Famous Dandies” paper doll book will also participate.
The discussion/Q&A will be moderated by Hersha Steinbock and Dino Ray Ramos.

Beyond the Front Row‘s first general meeting is this Wednesday, Feb. 9th at 7 p.m. in the 79 New Montgomery Auditorium. Come find out about AMAZING networking opportunities and events we have planned for the Spring semester!

For more information about the club, visit their Facebook page.

Donation Drive Benefiting Fashion Students Affected by the Hyde Street Fire
Hosted by Beyond the Front Row
Beyond the Front Row is collecting donations for the fashion students whose apartment and belongings were destroyed in the recent Hyde Street fire. A list of school and sewing supplies, as well as a list of suggested stores can be found after the jump. Used and new materials are welcome, as are gift cards/certificates. Donations of clothing and shoes, used or new, are also welcome. Donations can be dropped off in office #700 or #703. For information regarding clothing/shoe sizes, please contact Edith Barker in office #703 or at xt. 3891, or one of the BtFR board members. You can contact them via their Facebook page or you can email them at: beyondthefrontrow@gmail.com Thank you.

Monday, December 6, 2010
Beyond the Front Row’s “Gaga Holiday Party” (for BtFR members only)
Auditorium at 79 New Montgomery, 7pm
BtFR members are gathering for a Lady Gaga-inspired Holiday Party! Refreshments. Music. Raffle. Runway Competition of “Gagalicious” Personal Style. Attendees must have student id with valid BrFR membership sticker. RSVP at BeyondTheFrontRow@gmail.com or www.Facebook.com/BeyondTheFrontRow .

Friday, December 17th
Last Day of Classes
The Fall semester ends. YAY!

And last but not least: Christmas Day and New Year’s Day
Happy Holidays! University buildings are closed on both weekends.

For a donations list for fashion students affected by the Hyde Street Fire, follow the jump.
Read more…

San Francisco Style 2010 is lining up a series of fashion events — and the members of Beyond the Front Row are lending a hand. On Nov. 18 (that’s tonight), SF Style will showcase up and coming designer brands and boutiques. The SF Style Bazaar will be held in the SPUR Center, 654 Mission Street and will incorporate a local designer trunk show, an exhibit, and an eco fashion show.

Event #1:

SF Style Pop-Up Store
November 18th from 5-11pm
San Francisco’s Planning and Urban Research Center (SPUR)
654 Mission Street, San Francisco

What: SPUR, Yerba Buena Community Benefit District, and First Lady Jennifer Siebel Newsom gets fashion fans ready for November’s SF Style POP up store Event. The POP-up Store is designed to celebrate SF fashion by hosting emerging designers that range from urban hip to couture during SF Style’s 2010 citywide event with a bang. There is a $6 suggested donation at the door.

Event #2
Eco Fashion Show
November 18th from 7:30 p.m. to 11 p.m.
The Bently Reserve
301 Battery Street, San Francisco

VIP party 7:30-8:30pm
General admission 8pm
Fashion show featuring sustainable designers at 9pm

Tickets: VIP $75 at the door and $65 advanced purchases
General $35 at the door and $25 advanced purchased
Student $15 with ID at the door

Local Designers will feature their Winter collections and wow audiences with fashion and art that speaks to San Francisco’s unique style.

Event #3:

SF Style Merchant Stroll, November 18th from 5 to 11pm
What: Tour our SF Style participating merchants in the various SF neighborhoods. Some of our merchants will be putting on special events and promotions in their stores especially for SF Style shoppers and the opening of the holiday season.

For more information visit SFStyle.org.