Ingrid Chen, one half of Bay Area-based jewelry label Viv&Ingrid and School of Fashion alumna, has opened their brand new gift shop in downtown Berkeley called Oxford Hall.

In addition to their fine jewelry, Oxford Hall is a must-visit East Bay shopping boutique that includes handmade soaps, perfumes, Jonathan Adler desk accessories, tote bags, vintage letterpress cards, and other stationary accessories.

Viv&Ingrid at Oxford Hall is located at 2142 Oxford St. in Berkeley. Their hours of operation are Tuesday-Saturday, 11 a.m. to 6 p.m. For more information, visit their website.

Viv & Ingrid’s medium gold & white pearl hoop

Our friends at Viv & Ingrid (which includes alumna Ingrid Chen) injected us with the holiday spirit by giving all of our readers a 25% discount off of everything (doesn’t include shipping, gift wrap, e-gift cards and previous orders -sorry!) at their online store, vivandingrid.com. Just enter in the code FASHIONSCHOOL at checkout and you’re set!

The code is valid until February 15, 2010 so be sure to get your shop on!

Thanks Viv & Ingrid! You’re the best!

Ingrid Chen, a 1999 MFA Merchandising Alumna and her business partner, Vivian Wang started their label appropriately called Viv & Ingrid in 1999. Since then, their whimsical and free-spirited baubles have been featured on the magazine pages of Real Simple, InStyle, Lucky, Self, Essence, Marie Claire, Elle, 7×7 and a whole landslide of others. In addition, celebs like Sandra Bullock, Jessica Alba, Uma Thurman and Jewel (no pun intended) have been adorned in their pieces – particularly their gold teardrop layered hoop earrings. And you may have remembered them from a Visa Small Business TV commercial in 2008.

I think it’s safe to say that they are doing pretty good.

That said, any of their chic trinkets are the perfect gift – perhaps the small gold Swarovski hoops in one of many colors? (pictured above)

In addition, the gals recently celebrated their 10th anniversary at Miette in Hayes Valley for a Parisian, candy-coated celebration. For pictures of the celebration follow the jump. Read more…