Tinsley Mortimer is celebrating her first book, Southern Charm, in San Francisco this week! On Wednesday evening, you can stop by The Rotunda at Neiman Marcus Union Square, to meet Tinsley and sip on specialty cocktails and sweets.

WHEN: Wednesday, May 23rd from 5:00 to 7:00 PM

WHERE: The Rotunda at Neiman Marcus Union Square – 150 Stockton Street

RSVP: rsvpsanfrancisco@neimanmarcus.com

Yesterday was San Francisco’s annual Bay to Breakers - the 7 mile race that has turned into one of the city’s most memorable events. Runners (and several thousand spectators) all dress up in their wildest gear and take over the city, turning SF into one giant costume party. It is always the perfect way to celebrate the beginning of summer!

Did you participate in the festivities this year? Let us know what you dressed up as in the comments below!

The Madewell Denim Roadtrip has been traveling the country, bringing their finest denim attire to the denim-loving masses – and their making a stop in San Francisco! Tomorrow, May 16th, they’ll be setting up shop at Grant and Geary from 12 – 7 PM. Stop by the specially outfitted airstream trailer for some fun surprises including a styling station, hair braiding bar, and a secret denim deal!

WHEN: Wednesday, May 16th from 12 to 7 PM

WHERE: Grant and Green Streets

Mass-market retailer Banana Republic has tapped some local talent for their latest collaboration – the boys behind Taylor Stitch. The brand was founded in 2008 by Michael Maher, Barrett Purdum, and Michael Armenta and has gained a cult following with their made-in-SF men’s custom shirts. They’ve created a ready-to-wear capsule collection for the San Francisco-based retailer that will be sold in a shop-within-a-shop at the Banana Republic flagship on Grant Street for the next 18 weeks. You’ll also be able to order their custom made button downs – an experience that Milo Slattery, VP of men’s merchandising at B.R., thinks their customer will love.

In celebration of the new collection, Banana Republic and Taylor Stitch are hosting a launch party at the flagship tonight. Stop by for drinks and hors d’oeures and check out the new digs and new shirts!

[Source: SF Gate]

This past Tuesday, April 24, San Francisco received a visit from the ever so stylish and talented Brad Goreski, from the hit TV Show It’s a Brad, Brad World on Bravo. Having earned his fame as Rachel Zoe’s assistant on the Rachel Zoe Project, this stylist’s career has taken off like wildfire and has proven that he can hold his own independent of his association with Zoe.

Now, Goreski has his own television show, and a fast paced career. So what better way to document his journey than through a book? Born To Be Brad, My Life and My Style, So Far is a documentation of his humble beginnings as the “awkward kid” at school to his transformation into a modern trendsetter.

The Black Fleece boutique on Fillmore Street hosted Goreski’s sophisticated book-signing party. The evening began around 6:30, when fans of all ages started filling in. Bow-tie clad servers kept a fun vibe going by offering white wine, champagne, and delicious hors d’oeuvres. Refinery29 was there snapping pictures of his stylish fans and documenting the event. Before getting in line, you had the opportunity to purchase the book while browsing the boutique’s preppy but sophisticated merchandise.

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Start planning your outfit now – the oh-so-stylish Brad Goreski is making a stop in San Francisco tonight! The celebrity stylist and star of It’s a Brad, Brad World will be signing copies of his new book, Born to Be Brad: My Life and Style, So Far at Black Fleece on Fillmore Street.

You can mingle with SF’s fashionable crowd and hear Brad dish out style advice – and maybe even some exciting insights about his upcoming projects!

WHEN: Tuesday, April 24th from 6:30 – 8:30 PM

WHERE: Black Fleece, 2223 Fillmore Street – between Clay and Sacramento

We hope that some of you were able to stop by the De Young Museum this weekend for the Discarded to Divine preview – but for those of you who couldn’t make it, we’ve got another way to preview the designs! This year, they are holding a People’s Choice Twitter Contest, giving the people a chance to vote for their favorite pieces. You can view all of the looks on the Discarded to Divine Flickr page, and then cast your vote with a Tweet! Just be sure to include the designer’s name and lot number, as well as @discardd2divine and @deyoungmuseum.

They’ll be counting votes up until the night of the gala, on Thursday, April 26th. For more info or to buy tickets, go to www.discardedtodivine.org.

Fashion Incubator San Francisco Designers in Residence: Tamara Jaric, Bethany Meuleners, Sabah Mansoor Husain, Tony Sananikone, Paloma Von Broadley, and Justin Jamison. Photo Courtesy of SF Weekly. 

The inaugural class of Macy’s Fashion Incubator San Francisco showed off their new digs at last night’s launch event. The Fashion Incubator offices and workshop sit on the 7th floor of the Macy’s men’s building – the perfect perch to get those creative juices flowing. Two School of Fashion alums, Bethany Meuleners and Sabah Mansoor Husain, were selected to take part in the year-long mentorship program, which provides the designers with an amazing workspace in the Macy’s offices, as well as crash-courses on everything from the financial aspects of fashion, to production, and media training. The Fashion Incubator program hopes to reinvigorate SF’s fashion industry, which has been on a steady decline for years.

We were lucky enough to tour the designers’ space – which is pretty amazing. Each designer-in-residence, as they’re called, has an office, drawing tables, showroom space, and access to some pretty amazing equipment. It is an amazing opportunity for the young designers to really build their label under the guidance of industry professionals – and we can’ wait to see their progress throughout the year!

A scene from Sofia Coppola’s Marie Antoinette starring Kirsten Dunst. Playing on Sunday, April 8th.

This year, San Francisco is getting it’s very own fashion-centric film festival – appropriately named (what else) the San Francisco Fashion Film Festival! The festival, founded by three local fashion bloggers, will present a curated selection of independent, documentary, and dramatic films that provide a new perspective on what it means to be stylish in the cinema. Think classics like Barbarella and Ziegfeld Girl, and new comers like Miss Representation and Marie Antionette. The festival will be held on April 7th and 8th at the Roxie Theater – you can check out the full schedule and buy tickets here!

They are also having a few pre-festival events that you won’t want to miss! A seminar on Disposable Film 101 on Sunday, March 25th and a screening of Falbalas in conjunction with The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk on Friday, April 6th.

The Creators Project came to San Francisco last weekend and brought with them some some stellar art, music, and of course, technology. For today’s Monday Morning Photos, we’re giving you a peek at one of the most amazing installations at the festival. The famous face pictured is well known for constantly pushing the boundaries of music, performance, gender, and celebrity – and at The Creators Project, their work was re-imagined in a whole new way.

Can you name the icon in the photo? Let us know in the comments below and check back later today for our full report on The Creators Project San Francisco!

For more Monday Morning Photos, click here.