Fashion Editors in the Front Row. Photo Courtesy of Getty.

 Calling all fashion writers! Mark your calendars for Sunday, March 25th for an event that is sure to inspire your fashion journalist potential!

“This workshop is very much a hands-on affair. No details will be spared,

all pertinent secrets will be revealed.” – 826 News

826 Valencia is holding a Fashion Writing Seminar where you will learn tips and tricks from a handful of writers and editors from your favorite fashion sites: Katie Hintz-Zambrano (Refinery29), Laura Vrcek (ModCloth), Lorraine Sanders (Sf Indie Fashion & San Francisco Chronicle), Gina Pell (Splendora & Joyus), and more! They will be discussing the ins-and-outs of fashion writing and how to get your work published.

The event will be held from 7:00pm-9:30pm at the 826 Valencia Writers Lab. You can buy your discounted student ticket here for $35, general admission is $50, and all of the proceeds will benefit free student writing programs at 826 Valencia.

For more information, please contact Yalie Kamara, 415-642-5905 ext.204.

 Written By: Ashley Castanos

SF Indie Fashion is looking for media-savvy, style-hungry fashion journalism interns!!

If you love San Francisco, fashion, up-and-coming designers and online media – and preferably all of them at the same time – you might be just they’re we’re looking for. The SF Indie Fashion team is on the hunt for one or two amazing interns who want to dive into the local fashion scene, conduct interviews and cover events, take photographs and hone their journalism skills all while supporting a site devoted to the local, independent fashion community.

Ideally, you will:

• Have previous journalism and writing experience
• Be comfortable reporting on events and conducting in-person, phone and email interviews in a professional, timely manner
• Possess the time and ability to turn around a minimum of two or more assignments per week. Must be able to do this reliably.
• Live in San Francisco and able to attend local fashion events each week, usually in the evenings (being 21+ is a big help with this)
• Offer additional media skills, including previous video, photography, graphic design and/or social media and experience
• Have experience with or interest in learning wordpress or another blogging content management system
• Come to us with an interest in the role of small, local businesses and independent designers to the larger San Francisco fashion community

Follow the jump for more info! Read more…

Today’s edition of Instruct/Influence features Lorraine Sanders, a part-time instructor who teaches Fashion Journalism: Blogging. Lorraine writes her own blog, SF Indie Fashion, which has become a go-to source for learning about the brightest designers in the Bay Area, new boutiques in the area, and all of the amazing fashion events going on in the city. She has also worked as a copywriter, social media consultant, and journalist. Lorraine’s varied experience has given her a vast set of skills and wisdom, which we wanted to pass along to you!

You are the editor and founder of SF Indie Fashion, a website dedicated to local designers and boutiques. When did you first start the site and what inspired you to do so?

I started SF Indie Fashion six years ago after realizing that there wasn’t a site devoted to sharing news about the many small, independent apparel and accessories designers living and working in the Bay Area. In my work as a freelance journalist, I was constantly finding new, intriguing people making really cool, creative things that I was pretty sure others would like, too. But at the time, and things have certainly changed a bit on this front, there just wasn’t a place you could find out about new collections, trunk shows, local shopping events, fashion shows and launch parties. Local media were only covering a smidgeon of the information that was out there. So I created the site to have a place to share all the news I was collecting.

That’s the practical piece that led the site, but there’s also a more personal element to it. I am constantly energized and inspired by creative people and designers. I have a lot of respect for what they do and admire the intense devotion and work that goes into creating a successful, independent creative business. The San Francisco Bay Area is full of businesses like this, and they are really what brings the character and flavor to our town. Along those lines, I’m an advocate of being a more conscious consumer by knowing who is making what you’re wearing and putting your money towards something that betters society, supports the arts and improves the world around us. I think independent fashion is a great vehicle for achieving those goals.

People are obsessed with local food and its many benefits. I am kind of like that about independent fashion.

Follow the jump to read more! Read more…

SF Indie Fashion, a web site and blog devoted to San Francisco’s thriving independent, local fashion community, is looking for a media-savvy fall intern.

Ideal qualifications:
- Previous journalism and writing experience
- Comfortable reporting on events and conducting in-person, phone and email interviews in a professional, timely manner
- Ability to turn around a minimum of two or more assignments per week. Must be able to do this reliably.
- Lives in San Francisco and able to attend multiple local fashion events each week, usually in the evenings (being 21+ is a big help with this)
- Additional media skills, including previous video, photography, graphic design and/or social media and experience
- Experience with or interest in learning wordpress or another blogging content management system
- An interest in the role of small, local businesses and independent designers to the larger San Francisco fashion community

Why you’d want to intern for SF Indie Fashion:

- Hands-on experience reporting, writing and covering fashion events
- The chance to work with a local fashion writer/editor who will help you improve and hone your writing, editing and media skills
- A great deal of freedom to be creative
- Media access to local fashion events, shows, sales, etc.
- The chance to network with key players in the San Francisco fashion industry
- The opportunity to develop a portfolio of clips, media samples you can use in the future
- A chance to immerse yourself in the local fashion scene
- Learn blogging and social media skills

The ideal intern will be able to attend fashion events and conduct interviews on an ongoing basis and turn them into interesting, well-written, insightful features for SF Indie Fashion under the guidance of the site’s founder and editor.

Interns need to be able to attend at least one weekly meeting at SF Indie Fashion headquarters in the Mission to discuss assignments and go over story edits. Other work will be done remotely.

Journalism and writing instruction will be offered to intern during the course of the internship, but basic writing and journalism skills – not to mention decent grammar – are required.

Note: We may also be looking specifically for a photography and/or video intern this fall. If that’s your skill set, please feel free to be in touch.

To apply, please send your resume, a writing sample and an email outlining your interest in the internship to lsanders@sfindiefashion.com.